The Cannon Co. is a creative production company specializing in storytelling that connects brands to people.
We work at the intersection of sport, culture, and business — creating content rooted in authenticity, emotion, and real-world experience.
Our approach is built on trust and collaboration. By working closely with our partners, we develop ideas that feel true to their identity while elevating their message through cinematic visuals and strategic storytelling.
From branded campaigns and documentaries to commercial and digital content, we manage the full creative process — ensuring every project is intentional and impactful.
We partner with brands, organizations, and talent who believe in the power of story to build connection, shape perception, and drive culture forward.
Our Team
Justin Cannon
Leads the company’s vision, strategy, and overall operations. Set the direction for growth, foster a strong organizational culture, and ensure the team is aligned to achieve both short- and long-term goals.
CEO/Founder
Antonio Sargent
Oversees the company’s financial strategy and operations, ensuring stability, sustainability, and smart growth. This role guides budgeting, forecasting, and financial planning while supporting leadership with clear, data-driven insight.
CFO
CMO Dante Wallace
Leads the company’s brand and marketing strategy, shaping how the organization is seen and experienced. This role oversees messaging, campaigns, and audience engagement to build strong connections and drive growth.